I manage and enhance the Katz School’s digital presence by keeping the website updated with accurate and up-to-date content. By designing and developing new web pages aligned with the school’s branding, I help improve user experience and engagement. Conducting user research with both prospective and current students allows me to create relevant and engaging content tailored to their needs. Additionally, I am leading the revamp of the Katz faculties section, modernizing its design and usability using Drupal while supporting strategic web and digital initiatives.

I conducted targeted surveys and interviews to gather valuable insights, shaping a unified design vision for our website projects. By developing comprehensive sitemaps and user flows, I improved content accessibility and boosted conversion rates. Leveraging research findings, I built design systems that transformed outdated interfaces into intuitive, engaging, and user-centered experiences. Additionally, I redesigned websites using WordPress and rigorously tested them for responsiveness, ensuring a seamless experience across all devices.

I designed and developed a user-centric website that adhered to UK web design standards, enhancing the add-to-cart experience and significantly improving user satisfaction. By crafting compelling website content and copy that showcased Timber Focus’ expertise, I helped increase brand awareness by 25%. Implementing SEO best practices led to a notable rise in organic traffic and improved search rankings. Additionally, I managed social media accounts and developed quarterly content calendars, driving a 30% increase in engagement through targeted campaigns and consistent, engaging content. Leveraging email marketing platforms like Mailchimp, I nurtured leads and promoted services, strengthening customer relationships and boosting lead conversions.

I focused on creating user-centered designs that delivered intuitive and seamless experiences. Through in-depth research on customers, competitors, and products, I collaborated closely with stakeholders to define requirements and enhance client success. I brought ideas to life by designing wireframes, prototypes, and high-fidelity mockups while ensuring accessibility standards and continuously improving usability through testing. Working alongside engineers, product managers, and marketing teams, I ensured product quality while aligning designs with business goals. By leveraging user testing and analytics, I validated design decisions and contributed to impactful product releases that balanced user satisfaction with business objectives.

I prioritized user-centered design by conducting user research and testing to understand needs and preferences, which led to a 30% reduction in production time for website redesigns. I applied my UI/UX expertise to design intuitive interfaces and responsive experiences for e-commerce websites, utilizing tools like Adobe Illustrator and creating detailed mockups and prototypes to communicate functionality effectively. Leveraging user feedback and data analytics, I optimized layouts to achieve a 25% increase in user retention and a 20% boost in customer engagement. I also developed brand guidelines and original graphic designs in collaboration with the marketing team, driving a 30% increase in sales. My creative solutions generated a 10% rise in website traffic, tripled lead generation, and enhanced brand recognition.